5 Ways to Leverage IGTV for Brand Growth

Instagram TV (IGTV) offers a unique opportunity for businesses to share longer-form video content with their audience. By effectively utilizing IGTV, you can deepen connections, showcase your expertise, and drive brand growth.

1. Share Educational Content

• Tutorials and How-Tos: Create step-by-step guides or tutorials related to your industry or products.
• Expert Interviews: Interview industry experts to share their knowledge and insights.
• Behind-the-Scenes Looks: Give viewers a glimpse into your company’s operations or creative process.

2. Create Engaging Series

• Storytelling Series: Develop a series of videos that tell a compelling story or follow a character’s journey.
• Product Demonstrations: Showcase the features and benefits of your products through in-depth demonstrations.
• Q&A Sessions: Answer questions from your audience and address common concerns.

3. Collaborate with Influencers

• Partner with relevant influencers: Collaborate with influencers who align with your brand and target audience.
• Co-create content: Create joint content that combines your expertise with the influencer’s reach.
• Cross-promote: Encourage your followers and the influencer’s followers to follow each other.

4. Optimize for Discoverability

• Use relevant keywords: Include relevant keywords in your IGTV titles and descriptions.
• Engage with comments: Respond to comments and questions to increase engagement.
• Promote your IGTV content: Share your IGTV videos on your other social media channels.

5. Leverage Instagram’s Features

• Use IGTV Live: Host live broadcasts to connect with your audience in real time.
• Add calls to action: Encourage viewers to like, comment, share, and subscribe.
• Utilize analytics: Track your IGTV performance to identify what’s working and what’s not.

By effectively utilizing IGTV, you can create valuable content, engage with your audience on a deeper level, and drive brand growth. Remember to experiment with different formats and content ideas to find what resonates best with your audience.

Repurposing your old videos for IGTV is a smart strategy to maximize your content’s reach and engagement. With IGTV’s recent updates allowing for both vertical and horizontal formats, it’s easier than ever to breathe new life into your existing video content. Here are several effective methods to repurpose your videos for IGTV.

1. Tease Your Main Video

2. Reutilize the Best Bits

3. Publish Highlights from Live Streams

4. Tease Your Blog Posts

5. Compile Your IG Stories

6. Edit Horizontal Videos for Vertical Format

This adjustment allows you to repurpose content from platforms like YouTube and Facebook without starting from scratch. For example, you can take a horizontal tutorial video, crop it to focus on the key elements, and transform it into a vertical format suitable for IGTV By implementing these strategies, you can effectively repurpose your old videos for IGTV, ensuring your content remains relevant and engaging for your audience. This not only helps in maintaining a consistent presence on social media but also maximizes the value of the content you’ve already created.

FAQs about Leveraging IGTV for Brand Growth

1. What types of content work best on IGTV?

IGTV is ideal for long-form content such as tutorials, behind-the-scenes videos, interviews, and educational series.

2. How long can IGTV videos be?

IGTV videos can be up to 60 minutes long for larger accounts, while smaller accounts can upload videos up to 15 minutes.

3. Can I promote my IGTV videos on other platforms?

Yes, cross-promoting your IGTV videos on Instagram Stories and other social media platforms can help increase visibility and engagement.

4. How can I measure the success of my IGTV content?

You can track engagement metrics such as views, likes, comments, and shares to gauge the effectiveness of your IGTV content.

5. Is IGTV suitable for all types of brands?

While IGTV can benefit many brands, it is particularly effective for those who can create engaging video content, such as lifestyle, beauty, and educational brands.

6. How often should I post on IGTV?

Consistency is key; aim to post regularly, whether weekly or bi-weekly, to keep your audience engaged and coming back for more.